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Content Strategy Forum 2010 Videos

Content Strategy Forum 2010 was held in Paris, France.
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Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France."Exploring Editorial Strategy" by Jeff MacIntyreLearn from a field expert about the emerging intersection between content publishing, programming, and product strategy online by a studying real-world best and worst practices. This session will include an overview of the role of editorial content specialists and their key deliverables: the product strategy, editorial calendar, and style guide. [Description from...
Topics: content strategy, conference
Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France."There's No Semantic Web without Content and Data" by Rachel LovingerIn 2001, Time Berners-Lee laid out a vision of the next evolution of the Web. Nearly a decade later, whether you call that evolution Semantic Web, Web 3.0, Linked Data, or the Giant Global Graph, it’s clear that change is accelerating. But the nature of that change can be confusing, because “Semantic Web” means a lot of different...
Topics: content strategy, conference
Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France."Designing a Holistic Customer Experience" by Joyce HostynMarketing focuses on promotion rather than education, integration, and refinement. The services and sales organizations gear up to sell and service the customer, creating their own content along the way, and often in ways that are inconsistent with the R&D and marketing impressions that have already been created. Too often this silo'd approach...
Topics: content strategy, conference
Content Strategy Forum 2010 Videos
by Clare O'Brien
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Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France."Evaluating Content: A Corporate Essential and a Content Strategy Foundation Stone" by Clare O'BrienCDA's CUT Score (Content Usefulness Toolkit) is a methodology and approach that will allow us to gain real insight into the nature of content and its relationship with its intended audience and the subsequent effect on quality and value. I will talk about CUT's development and outline its future application for...
Topic: content strategy. conference
Content Strategy Forum 2010 Videos
by Kristina Halvorson
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Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France.Afternoon Keynote: "Banging the Big Drums" by Kristina HalvorsonRight here, right now, we have the opportunity--and responsibility--to share our collective knowledge, no matter what our background or area of expertise. Technical communications. User Experience. Publishing. Marketing. Communications. IT. Our content processes and products will only evolve if we commit to open, regular communication within our...
Topics: conference, content strategy
Content Strategy Forum 2010 Videos
by Rahel Anne Bailie
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Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France.Morning Keynote: "Content Strategy: A Framework for Managing Content throughout its Lifecycle" by Rahel Anne BailieContent strategy is an exciting place to be. It's a new field, still open to interpretations and possibilities. As an emerging are of practice, content strategy promises to change the landscape of our work in significant ways. By asserting that content strategy is the intersection of business...
Topics: conference, content strategy